Login

How to Lose, and Keep, a Client

Navigating the Voice Acting World: How to Keep Clients and Avoid Pitfalls 

We’ve got some crucial insights for you—how to keep those precious clients and, just as importantly, what not to do if you want to avoid losing them. So, grab your favorite beverage, and let's dive in. 

Behind the Scenes: The Unknowns of Auditions 

Let's start with a truth bomb—after you submit an audition, you never really know what happens behind the scenes. Audition submitted? Check. Job completed? Check. Now, cue the deafening silence.The silence that follows may mean you're halfway there, but it could also mean various things. Maybe the project got canceled, or they're dealing with a zombie apocalypse – who knows?  

Management changes, production company shuffles – it's a wild ride. Clients might lose track faster than a cat chasing a laser pointer. In some unfortunate cases, clients might cease to be clients due to unforeseen events. Remember, it's not always about you. Sometimes, it's just a Shakespearean tragedy – they needed a Hamlet, and you were a Romeo. 

Client relationships can be complex, especially when you factor in management changes and shifts in production companies. Studios get hired, fired, and rehired by clients, creating a whirlwind of activity. You might lose a client simply due to these intricate layers in the business. It happens, and it's essential not to take it personally. 
 
How to Keep Your Clients 

1. The Art of Brevity  

Talk less, email shorter. Long emails are so last season. No one wants to read a novel in their inbox, especially busy clients. Keep your messages short, concise, and professional. Remember, professionalism extends to every interaction, even in your emails. 

2. The Great Escape  

Studio sessions are not social gatherings. Your account director isn't your new BFF. After your studio session, exit gracefully. Hanging around, especially if the client has just shelled out a significant amount for your services, is a big no-no. Your professionalism is key here. Once the job is done, make your exit promptly. They paid for your talent, not for post-session chitchat. 

3. The Unspoken Rule: Never Ask About Other Talents  

Keep your inquiries about other talents to zero. Never ask about other voice talents or auditions your client may have worked with or considered. It's a sensitive area that can make them uncomfortable. Keep the focus on you and the task at hand—delivering your best performance. 

4. The Need for Speed: Responding to Emails  

In the fast-paced world of voiceover, speed is key. Don't be the tortoise in this race; clients have options, and they're not afraid to explore them. Respond promptly – your inbox is a battlefield. If you delay, your client might find someone else who can deliver in a flash. Stay on top of your communications; it's a simple yet effective way to keep your clients happy. 

5. Know Thy Equipment  

Imagine fumbling with your equipment during a crucial session. Nightmare, right? Know your gear inside out. Don't be the person asking, "Where's the mute button again?" It's not a good look. Ensure you're well-versed in the operation of your equipment. Know where your inputs and outputs are, and troubleshoot any issues before they become a problem. A seamless session will leave a lasting impression. 

6. The Demo Dilemma  

Your demo is your promise. Don't break it. If you sound like an operatic diva in your demo and a rockstar in your audition, Houston, we have a problem. Recreate the magic, or prepare for an awkward breakup.  Avoid making your demo too soon, especially if you can't consistently recreate the sounds, tones, and feels showcased in it. Clients expect you to deliver what they heard in your demo, so make sure you can replicate it flawlessly. 

Hey, we've all made mistakes, and some of these lessons come from personal experience. Losing a client is never easy, but by steering clear of these pitfalls, you can build stronger, lasting relationships in the voice acting industry. Cheers to professionalism, balance, and a thriving voiceover career!