Login

Atlanta Voice Over Studio’s, Heidi Rew, Social Media Savvy

">

Heidi Rue: A Journey Through Voiceover and Social Media

In this episode of Speechless, we're thrilled to welcome Heidi Rue, co-founder of Atlanta Voiceover Studio. Heidi's journey through voiceover and social media offers a wealth of insights for everyone, whether you're a seasoned pro or just starting.

Heidi's background in radio paved the way for her voiceover career. Initially unfamiliar with the concept, she was encouraged by a colleague's compliment on her voice, leading her into the world of voice acting. Today, she's a powerhouse in both voiceover and social media, sharing her expertise with others.

Social Media Strategy: Simple and Impactful

Heidi emphasizes that social media doesn't have to be complicated. It's about entertaining, inspiring, or educating your audience. She believes in giving rather than expecting something in return. Her mantra is to focus on what you can provide to your audience, building trust and connections.

Content Creation and Scheduling

Using tools like Planoly and Loomly, Heidi schedules her content in advance. She plans ideas a few months ahead and schedules posts a week in advance. However, she stresses that it's okay to be flexible and not overly rigid with scheduling. Sometimes, the most simple and authentic posts can have the biggest impact.

Lessons Learned

Heidi's journey has taught her valuable lessons. Despite spending years on social media, the direct business impact has been limited. She emphasizes the importance of being authentic and true to yourself. It's not about creating a perfect performance but about being genuine and connecting with your audience.

Key Takeaways

  • Focus on Entertainment, Inspiration, or Education: Your content should aim to entertain, inspire, or educate your audience.

  • Give, Don't Just Take: Social media is about giving to your audience, not just promoting yourself or your business.

  • Authenticity is Key: Be true to yourself and show your audience who you are.

  • Scheduling Tools: Use tools like Planoly and Loomly to schedule your content in advance.

  • Flexibility: Be flexible with your scheduling and content creation, allowing room for spontaneity and authenticity.

  • Don't Sweat the Small Stuff: Don't stress about posting every day or having a perfect performance. Focus on being genuine.

  • Know Your Platform: Understand which platforms work best for your audience and focus your efforts there.

  • LinkedIn for Professional Networking: LinkedIn can be particularly effective for networking and professional connections.

  • It's About Connections, Not Direct Bookings: While social media can lead to direct bookings, its primary purpose is to connect with your audience and build relationships.

Heidi's story is a reminder that social media is a tool for connecting, not just for business. By being true to yourself and focusing on giving to your audience, you can create a meaningful presence online. Whether you're a voice actor or pursuing a different path, Heidi's insights offer valuable lessons for navigating the world of social media.