Hey there! Welcome back to our chat with Karin Barth and Joe Davis from voiceactorwebsites.com. Today, we’re diving into the world of SEO, building on what we discussed last time. If you’ve ever caught them at a conference or webinar, you’ll find this episode right up your alley. They’re here to demystify SEO, especially for those of us who aren’t SEO pros.\
Keywords and SEO Strategy
Karin and Joe explain the importance of keywords for voice actors. They talk about the balance between using your name (your brand) as a keyword and more general keywords like "female voice actor." They also mention the need to limit the number of clients they take on for specific genres to ensure better SEO results.
Site Strengthening
They also touch on the concept of "strengthening" a site through content. The more text and pages your site has, the more authoritative it becomes. This makes it easier for search engines to understand what your site is all about. They liken a one-page site to a pamphlet and a multi-page site to a full book, emphasizing the importance of adding relevant content to boost your SEO.
On-Page and Off-Page Optimization
Joe explains the difference between on-page and off-page optimization. On-page SEO involves elements like having good content, title tags, and meta descriptions. Off-page SEO, on the other hand, involves getting backlinks from other reputable websites. These backlinks act as votes of confidence for your website.
Examples of Off-Page SEO
Karin gives examples of off-page SEO, like writing articles for well-known publications and linking back to your site. She also mentions getting credited by production companies on their websites, which can boost your site's authority in the eyes of search engines.
In essence, Karin and Joe remind us of the importance of a well-rounded SEO strategy. It's not just about keywords; it's about creating valuable content and building relationships online. So, whether you're a seasoned pro or just starting, there's always something new to learn about SEO!
Want free stuff? Browse our site for free resources, episode series, and sign up for our newsletter to be in-the-know ahead of each episode.
Subscribe to our YouTube webcast! And don’t forget to click the bell for notifications about upcoming episodes.
Listen to our podcast on Spotify! Be sure to click “follow”.
Working Pro? Mingle with Us! Join our VO Secret Society.