What are video producers really looking for in a voice talent?

The Voiceover Talent's Guide to Impressing Video Producers

Have you ever wondered what video producers look for when they're searching for voice talent? In this episode, we're going to explore the key qualities that can make you stand out to video producers and increase your chances of landing voiceover gigs.

Voice Type: Matching the Audience

One of the first things video producers consider is whether your voice fits the profile of their target audience. Whether they're looking for a deep, authoritative voice like Morgan Freeman's or a soft, soothing tone from a female voice, matching your voice to their audience is crucial.

Technical Skills: Setting the Foundation

Having the right technical setup is essential. A good microphone, a quiet recording environment, and editing skills can make or break your audition. If your tech isn't up to par, you could lose the opportunity in seconds.

Emotion and Inflection: Bringing Scripts to Life

Clients want voice talent who can bring scripts to life with the right emotion and inflection. Your delivery should match the script's vibe and resonate with the audience's expectations. Researching the client and their previous work can help you understand their vision.

Availability and Quick Turnaround: Meeting Deadlines

Being available and able to deliver quickly are key factors. Respond promptly to inquiries and ensure you can meet the project's timeline. However, be realistic about what you can deliver and understand the client's definition of 'fast.'

Experience: Showing Your Professionalism

While experience is important, sounding professional is crucial. Your audition is your calling card, so make sure it reflects your professionalism and commitment to the job.

Your professionalism extends beyond your voice. Respond to emails promptly, check your spelling, and be courteous in all your interactions. A professional demeanor can leave a lasting impression on clients.

Versatility: Adapting to Different Styles

Being versatile is important in the world of voiceover. You should be able to adapt your voice to different styles and genres of scripts. However, avoid branding yourself as 'versatile' as it should be a given for any professional voice actor.

Flexibility: Being Adaptable

Lastly, flexibility is key. You should be able to take direction well and be open to making changes to your performance. Clients may request adjustments, so being flexible vocally and in your approach is important.

Understanding what video producers look for in voice talent can help you tailor your auditions and increase your chances of landing gigs. By focusing on these key qualities, you can impress video producers and stand out in a competitive industry.

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